PAY-PER-CLICK MARKETING FOR YOUR BUSINESS
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What is Pay-Per-Click Marketing?
Simply put, pay-per-click (PPC) marketing is the process of utilizing search engine advertising to generate clicks rather than earning them organically. Here's how PPC advertising works: Each time someone clicks on your ad and sends a visitor to your website, you will pay a small fee.
Given that your PPC campaign is well thought out and running smoothly, the amount you will pay is trivial, as the visit might provide more than the amount you paid. Case in point: if you paid $10 for a click that resulted in a $300 sale, investing in PPC is a no-brainer.
At Medical Marketing Co., we know PPC requires a certain level of budget control and targeting, making it a popular advertising option for businesses regardless of industry. However, PPC can be incredibly valuable for those in the medical field.
Why? People looking for keywords related to medical practices go online to make an appointment and want to find what they are looking for fast. This is where we'll come in.
Armed with an expert understanding of PPC, we will carefully select the right keywords and ads so you can maximize your returns and minimize your overall expenditure. We will also oversee and manage your PPC ad spend to get the most out of your PPC campaign.
To ensure your medical practice is at the forefront, we will follow nothing but the best PPC practices. We will conduct exhaustive keyword research so we can identify how prospective patients search for the medical service where your practice is.
When creating PPC ads, we always make sure we craft attention-grabbing titles to attract prospects and bring patients to your door. We will also make sure the ad's body is congruent with the title, and the call-to-action is enticing enough to drive massive traffic to your landing page.
The Beauty of PPC: Are You Missing Out On These Exciting Benefits?
Before you waste money on conventional, ineffective, and hard-to-track marketing methods, let's explore the peerless benefits of PPC advertising you are missing out on:
With PPC ads, we can give you immediate results without any extra cost.
Have you added the cost that goes into those brochures and flyers you're mailing out? Few businesses realize the small fortune that goes into purchasing paper, ink, and postage.
Unfortunately, research indicates that 75 percent of people throw those flyers in the trash without opening them! In contrast, 64 percent patronize products and services they see on Google Ads.
To ensure you are getting the most bang for your buck, we will look at your PPC campaign's performance and consider crucial factors such as ad performance, numbers, and demographics.
We have complete control of your medical advertising strategy.
When entrusting your PPC campaign to us, you are putting us in the driver's seat. In line with this, we will use our skills and expertise to help you achieve your business objectives.
Since the right message is crucial to your campaign's success, we will create a well-crafted message that will target the consumers you want to reach. But we don't stop there.
We will also use tools that will let you see how your PPC campaign measures up. From there, we can see the areas that are doing well and the areas we need to improve on. We will then make the required changes to boost your results.
We get access to better targeting options.
Hands down, one of PPC's best benefits is getting your message in front of the people who are actively searching for your services. With PPC, we will use extensive targeting options to reach those people who are actively looking for what you have to offer.
On top of that, we will also send easy to understand and detailed reports your way, so you never have to wonder what the status of your PPC campaign is—no smokes and mirrors, just honest and straightforward reporting.
At Medical Marketing Co., we make sure to involve you in the process and build on your goals. Within a few months, you should be able to see significant and tangible improvements to your KPIs.
Call 480 526 5055 to schedule a free consultation with us. Let's create something great. Together.
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